How to Get Motorsport Sponsors - An Online Workshop with Daniel Lloyd

Learn How to Secure Motorsport Sponsorship

A live, three hour online workshop with Daniel Lloyd

Struggling to find sponsors, unsure what to offer, or sending emails without getting replies?

Learn how to approach sponsorship with a clear plan, understand what businesses are looking for, and build partnerships that can support your racing.

Register Your Interest

What You’ll Learn

What you can offer a sponsor — identify benefits that go beyond putting a logo on your car.
How to find suitable businesses — choose prospects and build useful connections.
How to start the conversation — write better approaches and follow up effectively.
How to create a sponsorship proposal — tailor your presentation and package to the business.
How to handle meetings — ask the right questions and agree on the next steps.
How to keep your sponsors — deliver value, maintain contact and develop longer relationships.

Learn From Firsthand Experience

Daniel Lloyd has spent more than 22 years in motorsport, with sponsorship playing a vital role in his racing career.

Through ProEdge Management, he now helps drivers develop their sponsorship approach and manage commercial partnerships. This workshop shares practical lessons, real examples and common mistakes to help you get started.

Who Is It For?

Racing drivers at any level, parents supporting junior drivers, and anyone who wants to take a more confident, professional approach to finding sponsors.

No previous sponsorship experience is needed.

Workshop Details

Format: Live online workshop
Duration: Three hours, including a Q&A section and a short break
Proposed price: £295 + VAT
Date: To be announced

Leave with a clearer understanding of your value to a business and practical steps to put into action.

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