Daniel Lloyd has been given a boost to his racing budget for the remainder of the Porsche Carrera Cup GB season on the back of his podium success at Silverstone thanks to special bonus initiative run by First Locate.
Huddersfield racer Daniel secured a fine third place overall – and second in the Pro class – in the second race of the weekend at the Home of British Motorsport, which marked the best result to date this season for the multiple race winner.
As well as providing a boost in confidence after a tricky run of form in recent meetings at the wheel of his Toro Verde GT-run car, the podium finish also gave Daniel a financial boost heading towards the final rounds of the season as a result of the special incentive offered by First Locate, one of the major partners on his programme in the fastest one-make series in the UK..
Daniel joined forces with the Yorkshire-based business – which offers bespoke end-to-end customer contact solutions with a heavy presence in the debt resolution arena – ahead of the opening rounds of the season back in April.
In a unique twist to the partnership, First Locate included a bonus scheme in its arrangement with Daniel in a bid to reward him for on-track success.
The Silverstone result triggered a bonus payment of £2,500 which was presented to Daniel by First Locate Managing Director Darren Guest, and which will now go towards his race budget for the season finale at Brands Hatch.
“This has been a great incentive by First Locate, and I’m delighted to have benefitted from it with the Silverstone result,” Daniel said.
“It’s an interesting approach that rewards success, and it keeps you on your toes as a driver when you know you can get a boost to your budget!
“From my perspective, this stage of the season when you are getting towards the final rounds is when money starts to get tight, so it will really help as we head towards Brands Hatch.
“Hopefully I’ll be in the mix for another trophy in the final rounds and can benefit from the initiative a bit more!”
Off-track, Daniel’s relationship with First Direct has already benefitted a number of his other commercial partners, with anyone looking to work with the company invited to contact Head of Sales Neil Burrows on Neilburrows@1stlocate.com.
