Daniel Lloyd can today confirm a major new partnership with First Locate for his 2024 programme in the Porsche Carrera Cup GB following the reveal of his livery for the new season.

Huddersfield racer Daniel moves into the fastest one-make in the UK this season with the Toro Verde GT team with First Locate becoming the latest Yorkshire-based business to join forces with the front-running driver in his quest for on-track success – taking up a joint role of primary sponsor alongside existing partners Develop.

Headquartered in Leeds and operating from multiple sites across the Yorkshire region, First Locate offers bespoke end-to-end customer contact solutions with a heavy presence in the debt resolution arena, working alongside a wide range of companies across a variety of markets.

That includes everything from government agencies to the private sector, including Energy, Water, Telecom and Financial Services covering both consumer and commercial customers.

The high-volume service company offers dynamic and agile solutions covering all types of outsourcing requirements, including one-off placements through to several hundred thousand account placements per month.

First Locate also operates as the largest people finder in the UK, currently tracing over 200k customers per month on average – offering both data enrichment for quick turnarounds as well as in-depth investigations for those clients that prefer the intelligent edge.

Whilst First Locate has supported Daniel in the background in recent years, this season will mark the first in which the company – which is fully authorised and regulated by the Financial Conduct Authority – has taken up a prominent position within his racing programme.

First Locate branding features heavily on Daniel’s Type 992 Porsche 911 GT3 Cup car, which broke cover for the first time during the annual Carrera Cup GB media day event at Donington Park, as well as on his helmet and race suit across the Carrera Cup GB season.

The opening two races of the campaign, which take place back at Donington Park, are scheduled for late April.

Daniel Lloyd said:
“Having had the support of First Locate in the background, it’s fantastic to now strengthen our relationship and welcome them onboard as an official partner for the season ahead – and the car looks fantastic with their branding added alongside my other primary sponsor Develop.

“It’s particularly satisfying that this is another example of a local, Yorkshire-based business that can see the value of joining forces with me for my racing programme and I look forward to welcoming them trackside during the season ahead to experience the Carrera Cup GB at close quarters.”

Darren Guest, First Locate Managing Director, said:
“I have personally been following Daniel’s career for many years and have always wanted to join his sponsorship group. To finally have our company logo on his car feels amazing, and I can’t wait to see how he performs in the Carrera Cup this season.”

Andrew Barclay, First Locate CEO, said:
“We are thrilled to continue our policy of supporting local sporting talent. We currently provide sponsorship to a variety of Yorkshire sports clubs and associations including junior rugby, cricket and football. Working with Daniel will be our first foray into motorsports and sponsorship at a national level, and we wish him a very successful season in Porsche Carrera Cup GB.”

If you are interested in any services that First Locate offer, please contact their head of sales Neil Burrows: Neilburrows@1stlocate.com

Dan Lloyd Porsche
Dan Lloyd Porsche

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