Daniel Lloyd can today announce the launch of a special, limited-edition poster that available to fans to commemorate his 2023 Kwik Fit British Touring Car Championship programme.

The new A3-sized posters have been designed by Coxi-CARtoons, and feature the Team HARD Cupra Leon that the Huddersfield-based racer is competing in this season.

Each individual poster – which are limited to just 200 and available exclusively through Daniel’s shopify store – will be signed by Daniel and feature a unique personalised message.

The decision to launch the posters comes off the back of the popularity of a similar product that was launched last season by Daniel as part of the fundraising efforts following the accident at Oulton Park that almost derailed his season.

“When I launched my fundraising efforts after Oulton Park last year, the posters were something that were particularly popular,” he reflected.

“A few people have asked if I was planning to release a version with the Cupra so spoke to the guys at Coxi Cartoons who have done a fantastic job of bringing the Leon to life in cartoon form.

“They are strictly limited in number and when they are gone, they’re gone so if anyone wants to pick one up, then get in touch through my store and I’ll get my Sharpie ready!”

The special design took ten hours to create, and features the full portfolio of sponsors who have made Daniel’s 2023 programme possible.

With two rounds of the season left to run, Daniel remains firmly in the fight for a top-three finish in the highly competitive Independents’ Trophy, and is one of five drivers covered by just 22 points.

“It’s an absolute pleasure to be working with Dan again for a second season,” Martin Cox, the man behind Coxi-CARtoons, said. “After his monumental shunt at Oulton last year, I approached Dan after watching his YouTube vlog detailing the repair bill offering a free design as Dan wanted to give something back to fans – and a big thank you to those who bought one!

“For this season, a new car and a new team meant a new opportunity to put stylus to tablet! My style is simple; exaggerate like a cartoon! In my eyes, a bigger body and bigger wheels makes the detail pop out more, and gives a sportier look to most road or race cars. Plus it’s fun!”

Anyone interested in their own design can contact Martin on CoxiCARtoon@gmail.com

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