Reigning TCR UK Champion Daniel Lloyd’s International TCR career is set to reach new heights in 2019 with the Yorkshireman securing another year of backing from loyal sponsors, ABRACS and Mend-A-Hose.
Market-leading power tool accessory manufacturer ABRACS came on-board during Lloyd’s TCR UK campaign last year, supporting the 27-year-old on his way to securing the national series’ first-ever title. With many clients in the automotive industry, the ABRACS partnership extends far beyond the race track, with the company looking to maximise brand awareness across Europe.
Alex Gowans, head of sales and marketing commented; “We’re thrilled to be backing Dan again this year in both the European and Chinese TCR championships after our almighty success in TCR UK 2018. ABRACS products and touring car racing really do go hand in hand, and judging by the early results this year it’s going to be another epic year for our partnership.”
Yorkshire’s premier hose distributor and service provider Mend-A-Hose has been a long-time backer of its local driver, having first signed as a key sponsor for Lloyd’s 2015 racing season. The Castleford-based company stocks and markets a wide range of pneumatic and hydraulic hoses, fittings and associated products along with a 24hr National on-site hose replacement service.
Marketing director, John Duff said; “Mend-A-Hose are extremely proud to continue our sponsorship for a further season. We were introduced to Daniel when he was competing in the Porsche Carrera Cup and have now sponsored him for many years. It’s fantastic to see him progress throughout not only British Motorsport but at a World level as well. All at MAH would like to wish Daniel every success throughout the season.”
“I’m absolutely delighted to welcome both ABRACS and Mend A Hose back as key sponsors for this season;” added Lloyd.
“This year marks the 5th season that Mend-A-Hose have supported me, and I’m incredibly grateful for their continued backing and loyalty. We have built a fantastic relationship together in that time, and I’m excited to carry that on into this season.”
“ABRACS were an absolute life-saver for me last season;” he continued. “I was so close to having to step down from the TCR UK series, but they came on-board and helped me to not only finish the season, but to secure the 1st-ever TCR UK title. I’ll be forever grateful for that.
“The step into TCR Europe and China is the next step up for me, and also for my partners. I’m looking forward to seeing what new challenges and successes that brings for us all.”
Huddersfield-based Lloyd is running an ambitious dual campaign racing this season, racing in the TCR Europe and TCR China championships. Both series feature extensive international coverage, with live streaming of races available under the TCR umbrella, with sponsorship and partner packages available for the 2019 season.
To find out more about Daniel Lloyd Racing and how a partnership can benefit your business, please contact firstname.lastname@example.org