Yorkshire-based abrasive manufacturer and supplier Abracs Ltd has extended its highly successful partnership with race-winning British Touring Car Championship driver Daniel Lloyd for a third consecutive year.
The international power tool accessory company – which has its headquarters in York – has been a supporter of Daniel’s motorsport campaigns since joining him for the inaugural TCR UK series in 2018 – in which he won the overall championship title.
An expanded partnership between Abracs and the Huddersfield racer for the 2021 season also comprises a newly-secured product supply deal with the front-running Warwickshire-based Power Maxed Racing squad.
Abracs managing director, Alex Gowans, commented; “We are thrilled to be backing Daniel for the third year running. He has been a very dedicated sponsorship partner throughout the relationship and his step-up to the BTCC this season was amazing news all round.
“This year we have the additional bonus of being an official product supplier to the Power Maxed Racing Team. This has opened up some excellent networking opportunities that will enable us to work alongside other sponsors of the team and to do some good quality trading.
“We supply a comprehensive range of power tool accessories and abrasive products for the automotive industry so the business opportunities which have been generated through our sponsorship of Daniel have been a great fit. We are already starting to see some great return from our partnership.
“We’ve worked together with Daniel on his new helmet design, and we have plans to run some exciting BTCC-related competitions across social media this year as well which is definitely something fans should watch out for!
“Everyone at Abracs has their fingers crossed for Daniel this season; we’re all fully behind him in the championship!”
Daniel Lloyd added; “I’m really grateful to have Abracs on board again this season for the third year running. It’s fantastic for me to be racing in the UK again. It allows me to offer them a great package, and it shows how good partnerships can really help to deliver ROI for businesses.
“We’ve got some exciting things in the pipeline with a series of exclusive competitions that will run over Facebook, Twitter and Instagram. We’ll be giving away some cool prizes including Abracs products as well as VIP race weekend access with the Power Maxed Racing Team including full hospitality with the team, grid walks, garage tours and Q&A sessions with myself and Jason [Plato] – it’s going to be a real treat for any racing fan to win!”
